Our Expertise

Marketing & Sales

HDK marketing and sales practices work with companies across all industries to develop unique, customized and comprehensive strategies that deliver lasting results. We combine a rich understanding of organizational processes with rigorous analysis to unlock the full potential of a company's marketing and sales resources. The practice's over reaching mission is to secure long-term profitable growth for our client's through projects that range from existing business improvements to full scale transformational change. HDK produces rapid operating improvements and lasting results by helping companies understand the size of their financial problem, identify available opportunities for improvement, and implement change in a proactive fashion. Our work extends beyond the strategic dimension through our commitment to helping our clients build organizational capabilities that ensure long term economic advantage. Through their work on the following inter-related topic areas, our experts help companies develop contemporary strategies to achieve a competitive advantage.

Marketing:

Develop, deliver and manage compelling brand and customer experience that ensures the efficiency and effectiveness of your marketing potential.

Sales:

Optimize sales channels, sales forces, and key account management. We apply our broad sales experience to your individual needs resulting in measurable growth and profitability.

Pricing:

Assist in the execution of pricing strategies that realize maximum profits and drive a step change in your ability to manage the pricing function.

Consumer & Customer insight:

Combining HDK's expertise in business strategy with tools such as market research, we develop in-depth consumer and customer insight and define actionable market segmentation to translate needs into strategic opportunities.

Organization:

Our work on organizational issues is guided by the view that organizations are complex and dynamic systems. The crucial element in these systems is of course, PEOPLE! Our goal is to find ways that improve both individual motivation and institutional performance. Representative issues we address with our clients: Determining the role of the Corporate center: How can corporate "overhead" create value far in excess of its cost, strengthening and energizing business units so the whole is greater than the sum of the parts? What role best fits your strategic vision? Which structural elements of organizational design best address your current needs and long term objectives? De-layering the organization: Have you reduced your management ranks as dramatically as your work force? Could you eliminate 15-30 percent of management costs while cutting decision-making time in half? Optimizing the networks-what if you could identify key players on both sides of a pre-merger discussion? What if you could better understand how your people networks work or don't work? Are there ways to foster innovation internally to promote your brand externally? Linking accountabilities with strategy: Does your organization have a culture of appropriate accountability? Does senior management known how the company's strategic goals are ultimately connected to individual accountabilities? Do subordinates feel committed, engaged, empowered, enabled to take imitative and achieve results? Managing change and getting results: Do you understand what resources are necessary to accomplish the change you want to make and what constraints stand in the way? What feedback loops can be put in place to reward and applaud change and give you the kind of momentum you need to overcome the inevitable roadblocks and loss of energy that occur? Do you need to change perception as well as reality, to change twice?

Retail:

A new competitive landscape is emerging in retailing. Restrictive regulation and relative market saturation in developed countries have led to a growing number of local consolidations, a trend most likely to continue. At the same time, major players are now seeking additional growth beyond their borders, looking in particular to developing countries where regulatory restraints are less formidable. For retailers, the next challenge will be dealing with either the emergence or new retail business models or the resurgence of prior ones. These include aggressive discounters, high end retailer's players adding value through enhanced service or broadband offers and retailers choosing to hand in and strengthen their local market share. Our Practice: By focusing on the changing needs and behaviors of consumers, HDK retail practice area ensures our clients a continuous and sustainable adaptation to this new landscape, while helping them emerge as leaders in their sectors. From cost reduction to category management and store operations to overall turnaround we help companies rethink their strategies, identify innovative responses and create value in an ever changing and uncertain retail environment